An orange triangle icon in the top right corner of a reporting card indicates that thresholding has been applied and that data will only show when the minimum aggregation thresholds have been met. In Google Analytics 4, each metric may have its own unique minimum threshold, dependent on. You can learn more by selecting the Data quality icon. Why data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. Can I know if GA4 has applied thresholding to my API request? google-analytics-api. 0 License. As a result, large organizations will now need BigQuery with GA4 to visualize data without restrictions. Data threshold is a feature in GA4 that is designed to prevent site visitors' privacy. One potential means of doing this is by using “Consent Mode”. The next Google Analytics 4 setup check is the reporting identity. The integration also retrieves aggregate reporting for campaign data, including job ID, sent, delivered, bounces, opens, clicks, and unsubscribes. "I've recently transitioned to GA4 and I can't seem to do this. google-analytics-4. You can get an idea about the exam format and. Data thresholds are applied to preTo access the cohort, you select "Analysis" in the main menu of your Google Analytics profile. Because these identity spaces are used in all. Modeling. We’ll review how it all works in this Explorations guide. ・I tried to aggregate the page_location with the utm_source extracted by myself using REGEX, but the same. This article is about Google Analytics 4 properties. Data thresholds are applied to preThere are two quota limits, depending on whether you use a GA4 Standard (free version) or 360 property. You are seeing a small percentage of the available data for the selected dimensions and metrics. In the reports snapshot, GA4 rounds the numbers, but you can see the users reported in GA4 is about 8% lower than what’s seen in UA. There are 200+ signals to choose from when selecting an affinity audience in the DV360 platform. Since Google Analytics 4 provides by default scroll tracking, it is limited to 90% of the scroll depth threshold. Heavily sampled explorationThe summary values are not included automatically in the GA4 API. To learn more about the optional aggregate clauses that you can pass into this function, see Aggregate function calls. When the data in a report or exploration is limited due to data thresholds, the data quality indicator at the top of the report includes the message, "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. Unspecified operator. Why data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. When the data in a report or exploration is limited due to data thresholds, the data quality indicator at the top of the report includes the message, "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. Pick a date to fully switch overGA4’s “Average Engagement Time per Session” and Universal Analytics’ (UA) “Avg. Automatically collected events and enhanced measurement events don't count toward the limits. Learn more. Set up your GA4 Configuration tag within your GTM container code. If a path spans multiple sessions, the data for a node is an aggregation of all sessions. Data thresholds are applied toby Abhishek chaudhary. GA4 limits are something you need to be aware of so that you don't end up getting frustrated when things don't seem to work as expected. Specified in the URL path and not the body. 1. This number is important because it can tell you a lot about your user journey on your webpage. You can learn more by selecting the Data quality icon. By making it free, they have effectively devalued data. Then, specify the property for exporting data. You will need to rewrite your custom dashboard to use this new api, It should be available to you as part of the PHP client library. The GA4 average engagement time is calculated as a sum of user engagement durations per active user. You are seeing a small percentage of the available data for the selected dimensions and metrics. Sampling in GA4 might occur if you use the advanced features in Google Analytics and you pass a certain events threshold. Minimum operator. These three methods are: Automated data export with Coupler. Cookie confusion – The hard truth about GA4’s progress when it comes to cookies and consent and the General Data Protection Regulation (GDPR). Aggregate Nearly Full Threshold Percent This optionally specifies the percentage at which the aggregate is considered nearly full, and above which an EMS warning will be generated. Data thresholds are applied to preLimitations of the default scroll event in GA4. If you have not. Select the Engagement rate and Bounce rate metrics. Basically tomayto, tomahto in. The number of sessions varies between UA and GA4 depending on the company and several different factors, including: 1. Get started with reports Data freshness Dimensions & metrics Custom dimensions & metrics Get started with Explorations Measure activity across. – Nick McCurdy. Select the “Custom Metrics” tab and then click on the “Create custom metrics. You can learn more by selecting the Data quality icon. It can help shape your website, paid campaigns, and even your overall business model. Note: The option you choose does not affect data collection or processing. Aggregate Metrics remain unchanged and show all of the evaluation measures of our model without having to run any SQL. To learn more about the optional aggregate clauses that you can pass into this function, see Aggregate function calls. First off, Google may not be applying the same kind of models to requested data as in GA4 itself - data aggregation differs depending on the time frame it is requested in. Analytics 360: 100M sessions at the view level for the date range you are using. Collection limits. Manage accounts, properties, and users. Predictive Churn (pChurn) 2. Heavily sampled exploration How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics view-related features in Google Analytics 4 properties. Understand the likelihood of user behaviour using one of the 3 predictive metrics available in Google Analytics 4. If a contracting authority enters into multiple contracts to fulfil a single requirement, the value of those contracts should, under the Public Contracts Regulations 2006, be aggregated to decide whether the purchase is above the threshold. The engagement rate is the percentage of engaged sessions on your website or mobile app. 1) Navigate to the settings in your GA4 account. Where it appears You can find the DatWhy data may be withheld from reports and explorationsIf you have limited access to data in a report or exploration, it may be because a data threshold has been applied. The browser from which user activity originated. If you are encountering data gaps in your GA4 results, the cause is likely GA4 Data Thresholding. The concept of data thresholding is new to Google Analytics 4, and was not part of the Google. GA4 and Universal Analytics use different data models, with GA4 using an event-based model and Universal Analytics using a hit-based model. However, you can make changes in Google Analytics that decrease. a way to prevent personal data security breaches. In a window function call, aggregate function clauses can't. It is possible for a. What is a Data Threshold? Data thresholds withhold data from a report to prevent you from identifying who the users are within your data set. , an email to social media for the same user will result. Data thresholds are applied to preHere are the 6 steps to transition successfully to GA4: Create your GA4 account. #2 All data from source properties’ product integrations. For example, if the aggregation threshold is 6 and there are 12 tenants in the buildings, the aggregated profile is comprised by summing up all 12 individual tenant/meter profiles into one total, as opposed to having two aggregate profiles for two groups of 6. The default GA4 scroll event has 3 serious disadvantages. Step 1: review the standard report in GA4. Aggregate in GA4x Looker studio ・Direct linkage with GA4: Check KPI and monitoring dimensions and metrics. It would help to consider your users’ time zones and how likely they will cross the midnight threshold to restart the session. You can learn more by selecting the Data quality icon. It allows you to track the users across devices and platforms, given it is enabled on their devices in their Google Accounts. Modeling. At the end of the retention period, you keep the aggregated data in standard reports, but the disaggregated data used in Explore. Examples of Aggregate Threshold in a sentence. 8 GA4 Data thresholds- data is often not included to prevent being able to infer the identity of individual users based on demographics, interests etc. You can learn more by selecting the Data quality icon. Click on the option “Data Filters”. 2. An engaged session is a session that lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews or screenviews. The first 10 GB of storage per month is free. Create Business Reports needed. Let's break this down: Scenario: Imagine a user visits your website on Monday and then again on Tuesday. In Google Analytics 4, the standard reports are always unsampled. Instead of having eCommerce reports like in Universal Analytics, you have monetization reports in GA4. This may result in interrupts being. This reporting identity uses the user ID, but if that’s not available then it goes with Google signals if that’s enabled. the scroll depth event is only triggered when visitors scroll 90% of a web page; you cannot pass additional parameters in the event as, for instance, a scroll depth threshold of 50% (meaning: people reached the middle of a page)First, it means that GA4 can collect a lot more data than Universal Analytics. the data in the cards when the data meets the minimum aggregation. GA4: Released in 2020, replaced UA in 2023. Use a running sum to get the days with 30+ in the previous 90 days. Creating ad hoc reports or custom reports doesn’t always trigger sampling. This means if the count of users for an event is below a certain limit, GA4 will withhold that data (also called thresholding). Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. 5%) of the replacement value of the improvements at the affected Project as of such date, and (b) $500,000. 2. Failed to fetch the data from the underlying dataset. Data thresholds are applied to preGA4 greatly simplifies the process of tracking interaction events like user scrolls, searches, clicks and link-follows, and video engagements. I've seen and used extensions/plugins for Excel and Google Sheets, but there are certainly more options. Google also provides some instructions on how to do this here. In the REPORT DATA section, click Metrics. Here’s how to do it, according to Google: On the top right of the report, click Customize report. Then click on the internal traffic filter, which should be present. Where it appears You can find the DatAd-hoc queries of your data are subject to the following general thresholds for sampling: Analytics Standard: 500k sessions at the property level for the date range you are using. Data thresholds are applied to1. It can vary from a trivial concern, where you simply use GA4â s native storage systems, to complex data flows where you are ingesting multiple data sources including GA4, your CRM database, other digital marketing channel cost data,. SUM operator. Average Engagement Time. part of a data minimization strategy. As such it has not been reduced to 8 dimensions this is the current limit as it stands. Google applies data thresholds to ensure that users cannot infer the identity of specific individuals when viewing GA4 data. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in. The primary reason you can't simply sum up the Users metric in GA4 is that it's non-additive. In our tests, the threshold kicked in when less than 35 users had triggered the. Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. Data thresholds are applied to preA premium GA4 roll-up property can inherit the following types of data from its source properties: #1 All of the event data from the source properties. Session is based on session_start event. Assuming that 1000 days is sufficient for the periods (including the 90 days before and after), then the query looks like this:To set up a Custom Metric in GA4, follow the steps below: (the ‘gear’ icon in the bottom-left corner) In the “Property” column, click on (circled in red in the screenshot below) 4. . You can learn more by selecting the Data quality icon. First, let’s discuss why you need to pay attention to this setting. If an output row in the query result does not meet that constraint, it is automatically redacted; this lets you automatically enforce minimum aggregation thresholds while providing. Add a metric of ‘ event count ’. These limits apply on a per-property basis. 4. I learn from you everyday - thank you for this Michelle <3 #thankyou🚀 informed has just launched on Product Hunt! 🚀 So delighted to announce that informed has launched on Product Hunt today, it's been a huge effort to get…So let’s say you wanted to add engagement rate and bounce rate for the next time you create Google Analytics client reports . Manual data export from the Reports tab. Data thresholds are applied to preFor iOS apps, you must collect IDFA to automatically derive the Age, Gender, and Interests dimensions. GA has a reporting API for anyone to pull the data. GA4 provides a variety of privacy-focused improvements from Universal Analytics, the most significant of which is the default IP anonymization feature. You will know Data Thresholding has been applied if the data indicator turns yellow when creating an Exploration in Google Analytics Hub, or if a column in an API response reads “subjectToWitholding” with results “true” in any of the rows. So if the aggregate of small items not capitalized due to being lower than the threshold is lower than the materiality, then your threshold is set correctly. Why Does GA4 Apply Data Thresholding?. 0115 948 0123. Step 2: at the top of the standard report, click on ‘Create an exploration’. You are seeing a small percentage of the available data for the selected dimensions and metrics. Note: These tips assume you have already set up a GA4 properly. What’s more, data anonymization is a great way to prove that you’re making all possible efforts to ensure the security of your users’ data. This occurs even if the only user-related metric applied to the event is Total Users or Active Users. This can true even if you apply secondary size, filters otherwise other report modifications. URL Dynamic. Not true (at all). What you'll see. If subjectToThresholding is true, this report is subject to thresholding and only returns data that meets the minimum aggregation thresholds. Predictive Revenue (pRevenue) Predictions are obtained using a model trained on the 28 days most- recent days of data and predict the behaviour of. Goals are Now Conversions Universal Analytics has goals, GA4 has conversions. What is Data Thresholding in GA4? Data threshold is a feature in GA4 that is designed to. Check out our full guide on Consent Mode to learn more. Why data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. As noted, these regulatory increases implement the underlying statutory increases effective January 1,. GA4 Data Thresholds refer to the minimum amount of data required for GA4 to display specific types of information. The thresholded data may display a range, such as "1-10" female visitors. Heavily sampled explorationConfiguration limits. Step-3: Give a proper name to the new analytics settings variable, let’s say ‘ GA4 Property 2 ’ and then click on ‘ Variable configuration ’. Data thresholds are applied toWhen the data meets the minimum aggregation thresholds, all the data will be displayed. How GA4 differs from Universal Analytics. These metrics include: Engaged Sessions: How many sessions resulted in one or more of the criteria mentioned above. Understand reports. The bounce rate is the percentage of sessions that were not engaged. Where it appears You can find the DatTo see the total of organic search traffic in GA4, you can go to the Traffic Acquisition report. Where it appears You can find the DatThis happens when the data doesn't meet the minimum aggregation thresholds being applied by GA4. If a contracting authority enters into multiple contracts to fulfil a single requirement, the value of those contracts should, under the Public Contracts Regulations 2006, be aggregated to decide whether the purchase is above the threshold. Data thresholding in Google Analytics 4 (GA4) is a measure designed to protect user privacy by preventing the identification of individual users in reports and explorations. Indicates the recommended minimum number of completion queue entries to aggregate per interrupt vector before signaling an interrupt to the host. The exact threshold that triggers thresholding is not publicly known, but it is generally believed to be around 50 users or. This may result in interrupts being. Understand why your data may differ depending on where you see it. Refer to the Universal Analytics section if you're still using a Universal Analytics property,. Each phase is designed to signal to developers how they should think about each metric: Experimental metrics are prospective Core Web Vitals that may still be undergoing significant changes depending on testing and community feedback. In the REPORT DATA section, click Metrics. You’ll see data thresholding applied when creating custom reports in “Explore” or viewing built-in reports. The Data quality icon provides information about the data you are seeing in a report or exploration. GA1: Urchin, 2005. You can learn more by selecting the Data quality icon. Analytics for beginners. You need to register ‘search_term’ as a custom dimension to see this card here. There are times, however, when you may see differences in the data shown in each area. 10 - For many reports, there is a limit of 50,000 for certain aggregate tables- if the unique values on a given day exceed this, then excess rows are rolled up under (Other). GA4 provides much more accurate cross-device insight than GA3. Help Center. Understand reports. For example, your report could be based on 100% of the available data and still, data thresholding is applied to it. Follow the below steps to create a User Lifetime report using predictive metrics. I will also cover hit limits, thresholding and cardinality in Google Analytics 4. Data clean up. To get started you will need to set up a GA4 property and install your Google tag on your site using a GA4 Configuration Tag or the json tag. What you'll see. Scroll down until you see the Filter State section. Maximum operator. Let’s look at some of the key GA4 features. " The Data quality icon provides information about the data you are seeing in a report or exploration. Manage accounts, properties, and users. Data thresholds are system defined. Each version of Google Analytics has a different session limit. Where it appears You can find the Dat 500 per app user per day (for app data streams) For example, you might see 700 distinctly named events if users on different app instances trigger different events. You can export data from GA4 to Excel either manually (2 ways) or automatically. Data thresholds are applied toHead to your GA4 account and select the Admin tab again. This threshold is usually activated when the user count is too low in a. [GA4] About the (other) row When you view a report that surfaces a large amount of data, you might notice less common values grouped under an (other) row. Aggregation of buildings into broaderNội dung bạn sẽ thấy. (See Card 2 in the image) Threshold Applied – Google Analytics has applied thresholding to this card and will only display the data when the data meets the minimum aggregation thresholds. [GA4] About data thresholds; 9 of 16 [GA4] Data differences between reports and. Enter your website. Here are four GA4 tips to get you up and running. To learn more, see Data thresholds. When the data in a report or exploration is limited due to data thresholds, the data quality indicator at the top of the report includes the message, "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. For example, you can show only paths with a minimum number of users or events, or paths that occurred on selected browsers or operating systems. The Regulations explicitly say that a contracting. You would next select "Cohorts," which takes you to the analytics hub. You can learn more by selecting the Data quality icon. Share. You will see two tabs: “Custom dimensions” and “Custom metrics”. # If `subjectToThresholding` is true, this report is subject to thresholding and only returns data that meets the minimum aggregation thresholds. SUM operator. Comment reconnaitre un bon traffic manager SEA ? - Dès l’audit, il t’apportera les bons tuyaux pour démarrer la mission avec un site internet optimisé -…If an “SNL” spoof means you’ve arrived, then Cologuard has arrived! 👏 The late-night comedy show featured FCB Health New York client, Cologuard, and its… | 12 comments on LinkedInMinimum aggregation constraints will allow you to set conditions for output row returns. federated_computation(lambda: 'Hello, World!') ()What we do. Why data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. In addition to engagement rate, you can see other metrics that are based on engagement. 0 License, and code samples are licensed under the Apache 2. To learn more,. The default value is 95%. It's pretty uncomfortable to use, but it ultimately works. The Data quality icon provides information about the data you are seeing in a report or exploration. In a Google Analytics property which is configured to use Google Signals, is it possible to use Google Analytics Data API (GA4) to run reports querying the data without using Google Signals information to avoid data thresholds?. As you begin to utilize Google Analytics 4 (GA4) for reporting, you too may be anxious about what you may run into that could limit the data you expect to see in your reports, but unlike Dorothy, we know upfront what we may come across—sampling, limits due to cardinality, and thresholding. You can learn more by selecting the Data quality icon. Requests are limited to 8 dimensions within a nested request. Integrations. You can learn more by selecting the Data quality icWhat Are GA4 Data Thresholds? GA4 Data Thresholds refer to the minimum amount of data required for GA4 to display specific types of information. . To learn more,. Data thresholding is designed to prevent you from identifying who individual users are when viewing a report or exploration within Google Analytics 4. 1. Install Google Tag Manager container code on your website if you don’t have it already. 5. Google Analytics 4 (GA4) ofrece un nuevo tipo de propiedad que está diseñado para el futuro de la medición: Recoge datos de sitios web y aplicaciones para comprender mejor el recorrido del cliente. Data thresholds in the GA4 reports serve to protect the privacy of users by withholding customer data if the user flow is below the minimal data size. Device ID. Heavily sampled exploration Configuration limits. We’ll cover 5 things in this blog post. Select Device-based. Data thresholds are applied to preAbout predictive metrics. By webgeek March 24, 2023. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. The Data quality icon provides information about the data you are seeing in a report or exploration. Why data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. What you'll see. There is no limit on the number of distinctly named events for web data streams. Explorations. Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. Heavily sampled exploration The Data quality icon provides information about the data you are seeing in a report or exploration. '. 4. Set up a GA4 Property. The mark typically appears at the top of the report. The difference in session count between UA and GA4 can vary from business to business depending on several factors, including: Geography – consider the timezones of your users and how likely they are to cross the midnight threshold to restart a session. When the data in a report or exploration is limited due to data thresholds, the data quality indicator at the top of the report includes the message, "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. Google Ads and attribution. GA4 Thresholding Applied GA4 Data Thresholds refer to the minimum amount of data required for GA4 to display specific types of information. Data thresholding refers to the inaccessibility of data in your reports when the user flow falls below a minimum threshold. In simple terms, data thresholding works by. An orange triangle icon in the top right corner of a reporting card indicates that thresholding has been applied and that data will only show when the minimum aggregation thresholds have been met. The aggregation analysis rule supports uses cases. Count operator. If that process takes 20 minutes, then data freshness is 20 minutes. Aug 30, 2021. Where it appears You can find the DatThe Data quality icon provides information about the data you are seeing in a report or exploration. Then click on the internal traffic filter, which should be present. Invariably, I would receive the warning that “Google Analytics will only display the data in the cards when the data meets the minimum aggregation. . Learn more. It allows you to track the users across devices and platforms, given it is enabled on their devices in their Google Accounts. 1. Why data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. You can switch between the. If you do find some outdated information then please do let us know. Migrate from UA to GA4. Demographic data is a lot more valuable than you might think. It is possible for a request to be subject to thresholding thresholding. Aggregation with GA4xBigQuery ・Link to BigQuery: Dig deeper into issues on a per. 'Thresholding' means that data will only be displayed in the cards when it meets the minimum aggregation thresholds set by Google Analytics. When you view a report that surfaces a large amount of data, you might notice less common values grouped under an (other) row. Usually, you'll see the same data in both areas. Let’s see how these spaces can be used in the reporting identities. The Data quality icon provides information about the data you are seeing in a report or exploration. I've attempted disabling Google…GA4 also has resource settings that allow users to activate data collection in BigQuery cloud storage. Sessions break when campaign parameters change. You can learn more by selecting the Data quality icon. Possible reasons for such a decision could include the. Minimum operator. Google Analytics will only show data once it meets a minimum aggregation threshold. " The Data quality icon provides information about the data you are seeing in a report or exploration. Bounce Rate, a much-debated metric in the Universal Analytics world, is making a bit of a comeback. Next, in BigQuery to which the GA4 data was exported, the number of sessions was aggregated for each session referrer. Here are a few potential reasons: 1. Google applies data thresholds to ensure that users cannot infer the identity of specific individuals when viewing GA4 data. Are you troubled with such challenges, too? TP…Evaluate user engagement. Where it appears You can find the DatThe Data quality icon appears at the top of every report and exploration in Google Analytics and provides information about the data you are seeing. The Data quality icon provides information about the data you are seeing in a report or exploration. Here are three main drawbacks of data sampling in GA4: 1. You can also customize a report and create an exploration to include. ; Reducing. Why data may be withheld from reports and explorationsIf you have limited access to data in a report or exploration, it may be because a data threshold has been applied. Where it appears You can find the Dat The Data quality icon provides information about the data you are seeing in a report or exploration. This 30 minutes is a threshold that is not modified by many, but in GA4 you can. Then click on the option “Active”. Head to your GA4 account and select the Admin tab again. Studies show that better Core Web Vitals improves user engagement and business metrics. If subjectToThresholding is true, this report is subject to thresholding and only returns data that meets the minimum aggregation thresholds. Data thresholds are applied to preInstead of having a tracking ID like in Universal Analytics, in GA4 it’s referred to as your measurement ID. Check out our full guide on Consent Mode to learn more. You can increase certain limits (but not event/parameter character limits) by upgrading your property to Google Analytics 360. Aggregate by GA4 report ・Standard report: Finding out a hypothesis ・Exploration report: Dig deeper into the issue based on the hypothesis. Why data may be withheld from reports and explorationsIf you have limited access to data in a report or exploration, it may be because a data threshold has been applied. The criteria for applying thresholding are generally proprietary information. Data freshness is how long it takes Google Analytics to collect and process an event from your property. As a consequence, your reports are subject to data thresholds. " An orange triangle icon in the top right corner of a reporting card indicates that thresholding has been applied and that data will only show when the minimum aggregation thresholds have been met. When the data in a report or exploration is limited due to data thresholds, the data quality indicator at the top of the report includes the message, "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. Now onto what got me started on this project in the first place - the differences in data between Looker Studio and GA4. These include: Export costs from GA4 to BigQuery. Heavily sampled explorationGoogle Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. Audiences and remarketing. , connecting to Google Ads), manual data import, data proprietary to Google, and more. You can learn more by selecting the Data quality icon. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. About consent mode modeling; Adjust tag behavior based on consentAverage engagement time per session is a calculated metric in GA4 with a formatting type of TIME. The Data quality icon provides information about the data you are seeing in a report or exploration. You can learn more by selecting the Data quality icon. However, GA4 also comes with some challenges and changes that require careful attention and interpretation. Users (Active Users) – Monitor traffic growth from campaigns. You can find the following session categories in GA4: Sessions – The number of sessions that began on your site or app. When the data in a report or exploration is limited due to data thresholds, the data quality indicator at the top of the report includes the message, "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. 1 gigabyte equates to approximately 600,000 Google Analytics events or 5x the above sample data.